Shifting to a circular model is the solution to face current and future challenges. Becoming circular means creating value and opportunities by finding ways to keep our products in use for as long as we can and maximise the efficacy, and not just the efficiency, of resources usage. We can design from waste but we should also design out waste.
We should work towards a system that is regenerative by nature, letting the planet restore those resources that we all need to survive as companies and humans.
Moreover, as businesses, we must realise that there is an ongoing shift in consumers values. Affordability will soon lose its place as key purchase driver, with brands' social and environmental performances becoming more and more relevant.
ECo is here to guide you through this journey by sharing with you the knowledge needed to embrace this transition and to help you re-think the way you operate and swiftly transition towards new opportunities.